DINAMIKA UPAYA ADAPTIF DAN KEBERLANJUTAN UMKM KERAJINAN BAHAN ALAM DI KOTA SEMARANG PADA MASA PANDEMI
The economic downturn due to the pandemic requires MSMEs, including natural handicrafts to survive.The purpose of this research is to examine the conditions in the field of adaptive efforts carried out by natural handicraft MSMEs to manage the situation in the midst of a pandemic as a means of surviving in this difficult situation.In-depth intervie